Case Study: Flip’s Platter App
Flip's Platter: Mobile Ordering App
Flip’s Platter is a local food truck gaining popularity by serving authentic filipino food within the metropolitan area. Flip’s platter’s target customers are busy, and young professionals who oftentimes visits food trucks or order food to go ahead of time.
November 2021 – April 2022
My Role and responsibilities
My name is John Linsangan and I am a UX designer in charge of designing the Flip’s Platter mobile ordering app. My responsibilities includes the following: conduct research and interviews. Create paper, digital wireframes. Create low and high fidelity prototypes. Conduct usability studies and ensuring accessibility and iterations of the design.
My Role and responsibilities
My name is John Linsangan and I am a UX designer in charge of designing the Flip’s Platter mobile ordering app. My responsibilities includes the following: conduct research and interviews. Create paper, digital wireframes. Create low and high fidelity prototypes. Conduct usability studies and ensuring accessibility and iterations of the design.
Research
Time
It often takes a lot of time waiting in line and placing an order. Some users have limited amount of time available during lunch time.
Lack of Information
Food trucks lack enough information for new customers to understand their menu.
Order Online
Most food trucks doesn’t have an option to place an order online or ahead of time for pick-up.
What are the type and quality of competitors’ products?
Food truck pub offer a simple process of ordering from food trucks and even placing future orders. The website / app also offers events and maps where the food truck will be and when. Although those features seem great, the website or app is confusing to use as there are mix options for food trucks owners and customers in one website or app.
How do competitors position themselves in the market?
Food truck pub is not very well known, and not every food trucks are in the list of food trucks using the app.
How do competitors talk about themselves?
Food truck pub markets itself to food truck owners rather than the customers of the food truck. It is more like a tool for food truck owners than a dedicated food ordering system.
Competitors’ strengths
- Map of food trucks available in the area
- Events calendar
Competitors’ weaknesses
- confusing to use
- Marketed more for the food truck owner
What are the type and quality of competitors’ products?
Grubhub and Uber eats are very well established apps and a very popular app to order food.
How do competitors position themselves in the market?
Grubhub and Uber eats are just two of the top mobile food ordering apps in the market. Both app offers food delivery or pick up from local restaurants within the proximity of the user / customer. Uber eats also offers grocery service available locally.
How do competitors talk about themselves?
Grubhub and Uber eats engages with its user by highlighting nearby restaurants available for pickup and delivery.
Competitors’ strengths
- A lot of options of restaurants available in the area
- Coupons available
- Ordering ahead of time
- Order tracking
- Grocery is a plus
Competitors’ weaknesses
- No food truck options
Ideation
Final Design
Take-aways
Impact
Flip’s platter’s app helps users save time while ordering from a food truck. An innovative alternative to the traditional way ordering from a food truck. Not only it will help the customer save time, it will also increase the food truck’s sales over time.
What I learned
What I learned about designing the mobile ordering app for Flip’s Platter is how much research and iteration needs to go into designing an app for a food truck. It is not like it’s a brick or mortar restaurant, you have keep account that the food truck menu may change from time to time and may be in a different location.